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Insights & Innovations: Explore Case Studies, Trends, and Expert Knowledge
The ₹10 Revolution: Rethinking Pricing Strategies in India's Digital Economy
What if pricing your product at ₹10 a day gets you 100x more buyers than ₹300 a month? Discover how microtransactions are changing the game in India’s digital economy.
Siji Ramesh
May 142 min read
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User-Generated Content, Shifting the Marketing Mix, and Redefining Brand Authenticity
As marketers, we’re constantly adapting to new trends, and right now, user-generated content (UGC) is having a moment. It’s not just a...
Siji Ramesh
Oct 26, 20244 min read
40
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A Fantastic Product Won’t Sell Itself: Without a Seamless Customer Experience.
Great products need strong customer experience strategies to drive sales. Simplify the journey and build trust to succeed!
Aravind Prasad
Oct 9, 20243 min read
46
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The Data Dilemma: B2B Marketing Metrics That Matter Most
Explore the key B2B marketing metrics, helping businesses focus on data that drives results, while emphasizing ROI and long-term value.
Siji Ramesh
Oct 6, 20243 min read
49
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Marketing Budgets in 2024: Key Benchmarks for CMOs to Thrive in an Era of Less
Insights and benchmarks for CMOs to navigate the "era of less" and optimize their spending for maximum impact.
Siji Ramesh
Jul 29, 20243 min read
49
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Power of Perception: The Shreddies Story and Why Branding Matters
Discover the impact of branding through Shreddies' story. A playful rebranding turned square cereal into "Diamond Shreddies."
Aravind Prasad
Jul 19, 20242 min read
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