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Insights & Innovations: Explore Case Studies, Trends, and Expert Knowledge


The ₹10 Revolution: Rethinking Pricing Strategies in India's Digital Economy
What if pricing your product at ₹10 a day gets you 100x more buyers than ₹300 a month? Discover how microtransactions are changing the game in India’s digital economy.
Siji Ramesh
May 142 min read
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How to Secure Web Applications: 15 Essential Practices You Should Know
Learn how to secure web applications with simple steps to prevent attacks like SQLi, XSS, and more.

Anand
Apr 73 min read
49
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Mastering SEO: Boost Rankings with Next.js, Remix & Gatsby for Maximum Visibility
Boost your business website's SEO with Server-Side Rendering (SSR) using Next.js, Remix, and Gatsby. Learn how metadata optimization, image.

Anand
Mar 314 min read
60
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Rebranding Simplified: Why It Matters and How to Get It Right
Discover when and how to rebrand your business for success, with insights on strategy, execution, and common mistakes to avoid.
Aravind Prasad
Jan 86 min read
23
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User-Generated Content, Shifting the Marketing Mix, and Redefining Brand Authenticity
As marketers, we’re constantly adapting to new trends, and right now, user-generated content (UGC) is having a moment. It’s not just a...
Siji Ramesh
Oct 26, 20244 min read
40
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A Fantastic Product Won’t Sell Itself: Without a Seamless Customer Experience.
Great products need strong customer experience strategies to drive sales. Simplify the journey and build trust to succeed!
Aravind Prasad
Oct 9, 20243 min read
46
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The Data Dilemma: B2B Marketing Metrics That Matter Most
Explore the key B2B marketing metrics, helping businesses focus on data that drives results, while emphasizing ROI and long-term value.
Siji Ramesh
Oct 6, 20243 min read
49
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The Evolution of SEO: 12 Key Differences Between Old and New SEO in 2024
SEO has evolved: focus on user intent, content quality, AI tools, and strategic distribution. Adapt to stay ahead in 2024.
Aravind Prasad
Aug 28, 20243 min read
41
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The "Why Factor" in Marketing: The Secret to Building a Resilient Brand
Unlock your brand's potential with Why Factor. Discover how purpose-driven marketing, focused on your "Why," drives loyalty and success.
Siji Ramesh
Aug 8, 20242 min read
31
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Marketing Budgets in 2024: Key Benchmarks for CMOs to Thrive in an Era of Less
Insights and benchmarks for CMOs to navigate the "era of less" and optimize their spending for maximum impact.
Siji Ramesh
Jul 29, 20243 min read
49
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The Essential Elements of Branding: Building a Strong Brand
Discover the Essential Elements of Branding! From logos to color palettes etc. Explore how these key elements build a strong brand identity.
Nithin K
Jul 27, 20247 min read
19
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Understanding Marketing, Advertising, and Branding
The roles of marketing, advertising, and branding, and how they work together to drive business success.
Aravind Prasad
Jul 2, 20242 min read
11
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